What makes this a ladies style? Forget what you read and make up your own mind. If you have a slender wrist, consider this option. I nearly got the Eli Manning limited edition of this movement, but men's watches are getting too big and bulky. I don't like having my suit jacket or shirt hang up on my watch. This watch is a big as any of my multi-function compass watches and certainly larger than my dress watches. My first impression was that this is a sporty watch that had a 'dressed up' look to it. If you travel, this will take you from one time zone to another with no mental confusion. Swapping home and destination time zones with a touch of a button is just too cool. Easily impressed, I suppose. You can go from jeans and tee shirt to dress-casual and maybe more formal dress and not have to decide on what watch to bring along. I showed this to all my buddies not revealing the gender part. All positive feedback even considering individual preferences. Then I told them that it is a ladies watch. They all said, "I don't see a woman wearing this watch." To be clear about the manly issue; us guys are all retired telephone company linemen. Let's just call this watch 'Uni-sex'. Make sure that the watch band can be sized for you before you commit. I would also recommend the men's version of this watch movement. So, this watch is endorsed by a hot Russian tennis pro and not a football player or race car driver. I can live with that. It's not like you will find me in heels and fabulous makeup anytime soon.