S. Coifman (Simon Coifman) is a brand purchased by Invicta last decade. Reportedly, this purchase gave Invicta access to the Coifman facility in Switzerland and they kept all their designers/employees in place. Insisting that they would make no changes to the brand. Recently however, some of the newer models have started using Sellita movements with FF crystals. So obviously, some changes were made. They don't make alot of watches and are primarily available on ShopNBC. Only three different models currently for sale and I've never seen more than 5 models listed. Reportedly two more models are due out later this year. I always keep an eye out for one on sale, they tend to be expensive new, and some sellers seem to be overly optimistic. I just wait them out, and they usually come down. The watch in the top right of the group pic was purchased for under $130 on the bay and it features a sapphire crystal and an ETA 2824 movt with a day/date complication. It's my favorite of the bunch or maybe my favorite is the one with the silver dial, top left. Alot of their most expensive models use the 7750 and 7751 movements.
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